B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- follow up required share for Lavender cold email recipients (2024)
60% of people emailed by the Lavender team need a follow-up.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lavender
Primary
Tier A
https://www.lavender.ai/blog/cold-email-101 ↗
Source Article
Cold Email 101: How to Write Emails People Actually Read (and Reply To)
Cold Email 101: How to Write Emails People Actually Read (and Reply To)
It's harder than ever to sell right now. No need to fret; we're here to help. Cold email is one of the most effective methods for outbound sales prospecting. You need to lean into it more than ever for success in this climate. H…
Original Research
Lavender
· Original study ↗
Methodology
Derived by Lavender from their ~40% reply rate (non-responders requiring follow-up).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lavender cold email recipients: 60% follow up required share. Source: Lavender (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lavender-cold-email-follow-up-share
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<blockquote cite="https://lighthousedata.io/data/lavender-cold-email-follow-up-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- follow up required share for Lavender cold email recipients<br><small>Source: Lavender (2024) · <a href="https://lighthousedata.io/data/lavender-cold-email-follow-up-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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