B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- launch underperformance rate for brand launches (2025)
73% of launches underperform when brands rely solely on outdated, one-off tactics.
- Only applies when brands rely solely on outdated, one-off tactics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kedraco.com
Primary
Tier C
https://www.kedraco.com/blogs/new-brand-launch ↗
Source Article
8 Inspiring New Brand Launch Ideas to Try in 2025
In 2025, launching a successful brand means facing intense competition and rapidly evolving consumer expectations. Gone are the days when a basic announcement or press release could guarantee attention. To stand out, a new brand launch requires creativity, innovation, and a memorable approach.
This …
Original Research
kedraco.com
· Original study ↗
Methodology
Cited as 'recent research' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand launches: 73% launch underperformance rate. Source: kedraco.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/launches-underperform-outdated-tactics-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/launches-underperform-outdated-tactics-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- launch underperformance rate for brand launches<br><small>Source: kedraco.com (2025) · <a href="https://lighthousedata.io/data/launches-underperform-outdated-tactics-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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