B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- spanish or bilingual content preference rate for Kansas City Latino consumers (2023)
Over 60% of local Kansas City Latinos prefer Spanish or bilingual content for brand interactions.
- Source states 'Over 60%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://reyesmediagroup.com/facebook-spanish-ads-kansas-city/ ↗
Source Article
Facebook Ads in Spanish: Tips to Reach KC’s Latino Consumers
Facebook Ads in Spanish: Tips to Reach KC’s Latino Consumers
Introduction
Kansas City’s Latino population is a vibrant and growing demographic, making it a key target for businesses aiming to expand their reach. With over 15% of Kansas City’s population identifying as Hispanic or Latino (U.S. Census…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research as cited by Reyes Media Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kansas City Latino consumers: 60% spanish or bilingual content preference rate. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latino-spanish-content-preference-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/latino-spanish-content-preference-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- spanish or bilingual content preference rate for Kansas City Latino consumers<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/latino-spanish-content-preference-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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