B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- monthly podcast listenership growth rate for U.S. Latinos age 18+ (2020-2023)
Monthly podcast listenership among Latinos increased by 52% between 2020 and 2023.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2020-2023
Entity
Sample Size
2,637
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier A
https://www.edisonresearch.com/the-latino-podcast-listener-report-2023/?s= ↗
Source Article
The Latino Podcast Listener Report 2023
Webinars · October 5, 2023
The Latino Podcast Listener Report 2023
By Edison Research
Latino Podcast Listeners Engage with Ads as Listening Grows
The 2023 Latino Podcast Listener Report Reveals Key Insights Into Purchasing Behavior
Click here to download the U.S. Latino Podcast Listener Report 2023
…
Original Research
Edison Research
· Original study ↗
Methodology
Online interviews conducted in August 2023, weighted to the age/sex/country of origin of U.S. Hispanic/Latino population and The Infinite Dial 2023 podcast listening statistics.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. Latinos age 18+: 52% monthly podcast listenership growth rate. Source: Edison Research (2020-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latino-podcast-listener-growth-2020-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/latino-podcast-listener-growth-2020-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- monthly podcast listenership growth rate for U.S. Latinos age 18+<br><small>Source: Edison Research (2020-2023) · <a href="https://lighthousedata.io/data/latino-podcast-listener-growth-2020-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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