B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- billboard median cpm for Lathrop, Missouri billboards (2023)
The median CPM for billboards in Lathrop, Missouri is $2.23.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdQuick
Primary
Tier A
https://www.adquick.com/billboard-cost/lathrop-city-missouri ↗
Source Article
How much does a billboard cost in Lathrop, Missouri?
Cost
- $841
- Average cost
- $500.00
- Lowest price
- $2.23
- Median CPM
Impressions
- 369,342
- Median Impressions
Inventory
- 16
- Advertising Ads
- 3
- Lathrop Outdoor Advertising companies on AdQuick
Outdoor advertising prices are for a four week campaign
Billboards in Lathrop, Missouri are usua…
Original Research
AdQuick
· Original study ↗
Methodology
AdQuick marketplace billboard pricing data
Methodology documented
Segmentation
IndustryOut-of-Home Advertising
RegionUS
RoleAll marketers
Channelout_of_home
Cite this stat
Plain Text
Lathrop, Missouri billboards: $2 billboard median cpm. Source: AdQuick (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lathrop-mo-billboard-median-cpm
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<blockquote cite="https://lighthousedata.io/data/lathrop-mo-billboard-median-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- billboard median cpm for Lathrop, Missouri billboards<br><small>Source: AdQuick (2023) · <a href="https://lighthousedata.io/data/lathrop-mo-billboard-median-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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