B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- share of late paying customers mixing up due date for late-paying customers (2023)
22% of late-paying customers mix up their payment due date.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LendingTree
Primary
Tier C
https://drips.com/blog/boost-retention-with-a-complete-billing-outreach-strategy ↗
Source Article
Boost Retention With a Complete Billing Outreach Strategy
For big brands that provide ongoing service to their customers, retention and renewal are critical to success. After all, retaining existing customers is less expensive than acquiring new ones — and improving retention just 5% can raise profits over 25% (HubSpot).
Of course, you probably already kno…
Original Research
LendingTree
· Original study ↗
Methodology
LendingTree research cited by Drips; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
late-paying customers: 22% share of late paying customers mixing up due date. Source: LendingTree (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/late-payers-mix-up-due-date-22pct
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<blockquote cite="https://lighthousedata.io/data/late-payers-mix-up-due-date-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of late paying customers mixing up due date for late-paying customers<br><small>Source: LendingTree (2023) · <a href="https://lighthousedata.io/data/late-payers-mix-up-due-date-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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