B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- budget already allocated share for mid-sized LATAM companies (2026)
In mid-sized LATAM companies, 70% to 80% of the media budget already has an allocated destination by the time an OOH operator arrives with a proposal.
- Reported as a range of 70-80% by the time the OOH operator arrives with a proposal
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SIE7E
Primary
Tier C
https://www.wearesiete.com/en/industry/ooh ↗
Source Article
B2B Lead Generation for OOH Advertising Companies | Siete
The global out-of-home advertising market surpassed $44 billion in 2024 and is growing at 8% annually, mainly driven by DOOH (Digital Out-of-Home), which already represents 35% of the industry’s revenue. In LATAM, cities like São Paulo, Mexico City, Bogotá, and Lima concentrate the region’s largest …
Original Research
SIE7E
· Original study ↗
Methodology
Range 70-80%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mid-sized LATAM companies: 70% budget already allocated share. Source: SIE7E (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latam-budget-committed-before-ooh-pitch
HTML Embed
<blockquote cite="https://lighthousedata.io/data/latam-budget-committed-before-ooh-pitch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- budget already allocated share for mid-sized LATAM companies<br><small>Source: SIE7E (2026) · <a href="https://lighthousedata.io/data/latam-budget-committed-before-ooh-pitch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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