B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

61%

61% -- percentage with lead qualifying team for larger B2B companies (2025)

Name: Percentage With Lead Qualifying Team Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Marketing Charts

61% of larger B2B companies have a lead qualifying team in place.

Cite this stat Share How we verify

Attribution: Marketing Charts View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2025

Entity

larger B2B companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marketing Charts Primary Tier B

https://3thinkrs.com/lead-qualifying-teams-fts-print-readership-beginning-of-xs-downfall/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Lead Qualifying Teams, FT’s Print Readership & Beginning of X's Downfall?

Only 7% of B2B videos reach their full potential Video is a top priority for B2B marketers – 67% say it’s an increasingly important method of advertising, according to the Content Marketing Institute. The majority (77%) focus on creating social media video content, with brand stories or short films …

Original Research

Marketing Charts · Original study ↗

Methodology

State of Demand Gen Report, cited via Marketing Charts

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RoleDemand Gen

Cite this stat

Plain Text

larger B2B companies: 61% percentage with lead qualifying team. Source: Marketing Charts (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/larger-companies-lqr-teams

HTML Embed

<blockquote cite="https://lighthousedata.io/data/larger-companies-lqr-teams" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- percentage with lead qualifying team for larger B2B companies<br><small>Source: Marketing Charts (2025) · <a href="https://lighthousedata.io/data/larger-companies-lqr-teams" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →