B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- share of firms with annual marketing budget for US law firms with 100+ lawyers (2021)
In 2021, 84% of US law firms with 100 or more lawyers had an annual marketing budget.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Bar Association
Primary
Tier C
https://obitermarketing.com/blog/small-law-firm-marketing-budget/ ↗
Source Article
Small Law Firm Marketing Budget: How Much To Spend | Obiter Marketing
Digital or ‘Online’ Marketing is increasingly important for law firm firms. It helps law firms get noticed and grow. And it can also position the law firm to attract and retain lawyers and legal professionals. However, it’s not enough to simply throw some money at online marketing any time you need …
Original Research
American Bar Association
· Original study ↗
Methodology
American Bar Association annual survey figures, cited by Obiter Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US law firms with 100+ lawyers: 84% share of firms with annual marketing budget. Source: American Bar Association (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/large-law-firms-marketing-budget-2021
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<blockquote cite="https://lighthousedata.io/data/large-law-firms-marketing-budget-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of firms with annual marketing budget for US law firms with 100+ lawyers<br><small>Source: American Bar Association (2021) · <a href="https://lighthousedata.io/data/large-law-firms-marketing-budget-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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