B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- share of market with existing customer relationships for large digital advertisers (2026)
Large advertisers typically have existing customer relationships with 25% or more of the market exposed to their digital advertising.
- The source states '25% +' rather than exactly 25%
- Based on executive commentary/general industry observation without specific research methodology stated
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TruEffect
Primary
Tier B
http://www.trueffect.com/news/big-data-without-big-measurement-will-not-create-competitive-different… ↗
Source Article
Big Data without Big Measurement will not create competitive differentiation.
Original Research
TruEffect
· Original study ↗
Methodology
Company publication citing executive commentary; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
large digital advertisers: 25% share of market with existing customer relationships. Source: TruEffect (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/large-advertisers-customer-relationships-25pct
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<blockquote cite="https://lighthousedata.io/data/large-advertisers-customer-relationships-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of market with existing customer relationships for large digital advertisers<br><small>Source: TruEffect (2026) · <a href="https://lighthousedata.io/data/large-advertisers-customer-relationships-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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