B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- time on market reduction for home listings including the word 'landscaping' (2007)
Home listings that included the word 'landscaping' sold 20 percent faster.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2007
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Texas at San Antonio (Ronald Rutherford)
Primary
Tier B
https://trendbroker.blogspot.com/2007/03/word.html ↗
Source Article
WORD!
Researchers Say Certain Descriptions Help Sell Houses, While Others Hurt
San Antonio Express-News (TX) (03/01/07)
Hiller, Jennifer
Real estate experts say word selection and phrasing plays a large role in how long a home stays on the market. Ronald Rutherford, a professor of finance and real estate …
Original Research
University of Texas at San Antonio (Ronald Rutherford)
· Original study ↗
Methodology
Academic research by Ronald Rutherford, University of Texas at San Antonio, on real estate listing language
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
home listings including the word 'landscaping': 20% time on market reduction. Source: University of Texas at San Antonio (Ronald Rutherford) (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landscaping-listings-sold-20-percent-faster
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<blockquote cite="https://lighthousedata.io/data/landscaping-listings-sold-20-percent-faster" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- time on market reduction for home listings including the word 'landscaping'<br><small>Source: University of Texas at San Antonio (Ronald Rutherford) (2007) · <a href="https://lighthousedata.io/data/landscaping-listings-sold-20-percent-faster" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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