B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- landing page conversion uplift with video for Landing pages with video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
IAB
Primary
Tier C
https://www.factorycommunication.it/en/video-content-marketing-for-your-business/ ↗
Source Article
Video content marketing accounts for 80 percent of internet traffic
Video content marketing is an extremely important and effective strategy for conveying the values of your Company and your products and services.
Read our tips and make the most of the tools we have reserved for you.
video marketing what is
Video content marketing is a marketing strategy that uses v…
Also cited by
App Launch Partners
https://applaunchpartners.com/syncora-s-2026-demo-video-challenge/
2026-10-01
Original Research
IAB
· Original study ↗
Methodology
Stated as an upper bound ('up to 80 percent'); increase in conversions when video is integrated on a landing page; attributed to unnamed studies; data_vintage taken from collection date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Landing pages with video: 80% landing page conversion uplift with video. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-video-conversion-uplift
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<blockquote cite="https://lighthousedata.io/data/landing-page-video-conversion-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- landing page conversion uplift with video for Landing pages with video<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/landing-page-video-conversion-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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