C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
80%
80% -- conversion rate uplift for landing pages with video (2024)
Including a video on a landing page can increase conversions by 80%, according to research from HubSpot.
- can increase conversions by up to / by 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
HubSpot
Primary
Tier C
https://www.bankmarketingcenter.com/blog/post/2024/02/03/10-reasons-to-use-video-in-your-community-b… ↗
Source Article
10 reasons to use video in your community bank's marketing
10 reasons to use video in your community bank's marketing
In recent years, video content has emerged as a marketing powerhouse, transforming the way businesses, including community banks, connect with their audiences. From social media to email campaigns to websites, videos have become an integral …
Also cited by
2026-09-21
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
landing pages with video: 80% conversion rate uplift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-video-conversion-80-percent
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<blockquote cite="https://lighthousedata.io/data/landing-page-video-conversion-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion rate uplift for landing pages with video<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/landing-page-video-conversion-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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