B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- campaign failure rate for Google Ads (2025)
Over 48% of ad campaigns fail due to poor landing page experience.
- over 48%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://googlelady.com/the-adwords-quality-guide-free-ebook/ ↗
Source Article
The AdWords Quality Guide: Free E-Book to Master Google Ads in 2025 - GOOGLE LADY
Google Ads (formerly AdWords) continues to dominate online advertising, reaching over 5.2 billion searches daily and generating 80% of Google’s revenue (Statista 2025). Whether you’re an entrepreneur, digital marketer, or small business owner, mastering AdWords can dramatically scale your visibility…
Original Research
Unbounce
· Original study ↗
Methodology
Cited from Unbounce (2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 48% campaign failure rate. Source: Unbounce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-failure-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/landing-page-failure-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- campaign failure rate for Google Ads<br><small>Source: Unbounce (2025) · <a href="https://lighthousedata.io/data/landing-page-failure-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.