B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

19.3%

19.3% -- median conversion rate email traffic for Landing Pages (Q4 2024)

Name: Median Conversion Rate Email Traffic Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

Q4 2024 · Sender.net

Landing page traffic from email generates a median conversion rate of 19.3%.

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Attribution: Sender.net View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

19.3%

Unit

Percentage

Data Vintage

Q4 2024

Entity

Landing Pages

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Sender.net Primary Tier A

https://www.sender.net/blog/landing-page-statistics/?utm_source=chatgpt.com ↗

Confidence: 63/100 Vintage: Q4 2024 Channel: Common Crawl

Source Article

50+ Landing Page Statistics Every Marketer Should Know (2026)

Your landing page defines the make-or-break moment in your digital marketing funnel. It converts visitors into valuable — the core of email lead generation leads or customers. But how much impact do landing pages have on your sales funnel and revenue? Part of our Lead Generation Guide. We’ve gathere…

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Original Research

Sender.net · Original study ↗

Segmentation

IndustryAll RoleAll marketers Channelemail

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Plain Text

Landing Pages: 19.3% median conversion rate email traffic. Source: Sender.net (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-email-conversion-rate-median

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<blockquote cite="https://lighthousedata.io/data/landing-page-email-conversion-rate-median" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.3%</strong> -- median conversion rate email traffic for Landing Pages<br><small>Source: Sender.net (Q4 2024) · <a href="https://lighthousedata.io/data/landing-page-email-conversion-rate-median" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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