13% -- display budget allocation share for Land Rover Range Rover Velar launch campaign (AR experience) (2026)

Name: Display Budget Allocation Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2026

Entity

Land Rover Range Rover Velar launch campaign (AR experience)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/46376 ↗

Confidence: 73/100 Vintage: 2026 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Source states Land Rover dedicated approximately 13 percent of the overall display budget for the Velar launch campaign to the AR experience; value is approximate per source wording.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Land Rover Range Rover Velar launch campaign (AR experience): 13% display budget allocation share. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/land-rover-velar-ar-display-budget-share

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<blockquote cite="https://lighthousedata.io/data/land-rover-velar-ar-display-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- display budget allocation share for Land Rover Range Rover Velar launch campaign (AR experience)<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/land-rover-velar-ar-display-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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