B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- programmatic share of digital billboard revenue for Lamar (Q2 2026)
Lamar reported that programmatic advertising accounted for approximately 10% of its digital billboard revenue in Q2 2026.
- Described as 'roughly 10%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lamar Advertising
Primary
Tier A
https://bdooh.com/news/ ↗
Source Article
Beauty DOOH News & Analysis — BDOOH
News & analysis
News
Timely, sourced analysis of the developments moving beauty DOOH — the reports, deals, standards and numbers worth your attention. For the evergreen reference, see Research.
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Simon Property Group has launched its own media network across 2…
Original Research
Lamar Advertising
· Original study ↗
Methodology
Company earnings disclosure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lamar: 10% programmatic share of digital billboard revenue. Source: Lamar Advertising (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lamar-programmatic-10-percent-digital
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<blockquote cite="https://lighthousedata.io/data/lamar-programmatic-10-percent-digital" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- programmatic share of digital billboard revenue for Lamar<br><small>Source: Lamar Advertising (Q2 2026) · <a href="https://lighthousedata.io/data/lamar-programmatic-10-percent-digital" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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