B
Evidence Grade B
Safe to Cite
Current
61%
61% -- brand purpose adoption barrier rate for CMOs citing lack of skills as barrier to adopting purpose (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier A
https://au.business.trustpilot.com/blog/build-trusted-brand/what-does-brand-purpose-achieve ↗
Source Article
What does purpose achieve?
Original Research
Trustpilot
· Original study ↗
Methodology
Trustpilot CMO survey on barriers to brand purpose adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs citing lack of skills as barrier to adopting purpose: 61% brand purpose adoption barrier rate. Source: Trustpilot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lack-skills-blocks-purpose-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lack-skills-blocks-purpose-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- brand purpose adoption barrier rate for CMOs citing lack of skills as barrier to adopting purpose<br><small>Source: Trustpilot (2026) · <a href="https://lighthousedata.io/data/lack-skills-blocks-purpose-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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