B
Evidence Grade B
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accuracy verified by the review judge
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Recent
16%
16% -- percentage of marketers citing lack of skills as content barrier for marketing leaders (Future of Marketing 2025 respondents) (2025)
16.0% of marketing leaders surveyed cited lack of skills as a barrier to creating effective content.
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Lighthouse Research Team
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Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Alliance
Primary
Tier A
https://www.cmoalliance.com/the-main-barriers-to-creating-effective-content/ ↗
Source Article
The main barriers to creating effective content
As expectations of marketing continue to rise, content is now asked to do it all: drive demand, support sales, build brand trust, educate buyers, and deliver measurable ROI.
Against that backdrop, understanding what actually holds teams back is critical for marketing leaders looking to scale impact,…
Original Research
CMO Alliance
· Original study ↗
Methodology
From CMO Alliance Future of Marketing 2025 report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders (Future of Marketing 2025 respondents): 16% percentage of marketers citing lack of skills as content barrier. Source: CMO Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lack-of-skills-content-barrier-2025
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<blockquote cite="https://lighthousedata.io/data/lack-of-skills-content-barrier-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- percentage of marketers citing lack of skills as content barrier for marketing leaders (Future of Marketing 2025 respondents)<br><small>Source: CMO Alliance (2025) · <a href="https://lighthousedata.io/data/lack-of-skills-content-barrier-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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