B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- share citing lack of knowhow as ai barrier for marketers (2018)
41% of marketers state that a lack of know-how is responsible for inadequate use of AI in their company.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
13,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://mediabuzz.asia/marketers-hardly-use-the-potential-of-ai-yet/ ↗
Source Article
Marketers hardly use the potential of AI yet
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months – be it for data analysis (51%), email marketing (26%) or programmatic advertis…
Original Research
Adobe
· Original study ↗
Methodology
Adobe Digital Trends Report 2018
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 41% share citing lack of knowhow as ai barrier. Source: Adobe (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lack-of-knowhow-barrier-ai-2018
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<blockquote cite="https://lighthousedata.io/data/lack-of-knowhow-barrier-ai-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share citing lack of knowhow as ai barrier for marketers<br><small>Source: Adobe (2018) · <a href="https://lighthousedata.io/data/lack-of-knowhow-barrier-ai-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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