B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- share citing lack of accurate prospect customer data as alignment barrier for sales and marketing professionals (2025)
34% of sales and marketing professionals cite a lack of accurate data on prospects and customers as a barrier to alignment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
outfunnel.com
Primary
Tier C
https://outfunnel.com/revenue-marketing/ ↗
Source Article
What is Revenue Marketing? Connecting Your Sales & Marketing Efforts
Last updated: Aug 6th, 2025
The path to major breakthroughs often begins with getting the definitions right. When you’re in charge of acquisition for a company, how do you define the thing that you do in the best possible way?
Demand generation is a useful practice, but it largely ignores what the e…
Original Research
outfunnel.com
· Original study ↗
Methodology
Barrier breakdown table; original survey source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales and marketing professionals: 34% share citing lack of accurate prospect customer data as alignment barrier. Source: outfunnel.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lack-accurate-prospect-data-barrier-2025
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<blockquote cite="https://lighthousedata.io/data/lack-accurate-prospect-data-barrier-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share citing lack of accurate prospect customer data as alignment barrier for sales and marketing professionals<br><small>Source: outfunnel.com (2025) · <a href="https://lighthousedata.io/data/lack-accurate-prospect-data-barrier-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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