B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46%
46% -- social discovery routine adoption rate for Kroger shoppers (2026)
46% of surveyed Kroger shoppers reported that products discovered through influencers or social media sometimes become part of their regular shopping routine.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
84.51°
Primary
Tier A
https://www.krogerprecisionmarketing.com/knowledge-hub/blog/kroger-precision-marketing-announces-sel… ↗
Source Article
Kroger Precision Marketing Announces Self-Service Advertising with TikTok - Kroger Precision Marketing
Kroger Precision Marketing (KPM) is the latest retail media network to introduce an advertising collaboration with TikTok, enabling advertisers to reach Kroger shoppers directly within the TikTok advertising platform. The capability makes it easy for brands to activate trusted retail signals in one …
Original Research
84.51°
· Original study ↗
Methodology
84.51° Consumer Research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kroger shoppers: 46% social discovery routine adoption rate. Source: 84.51° (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kroger-social-discovery-routine-46pct
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<blockquote cite="https://lighthousedata.io/data/kroger-social-discovery-routine-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- social discovery routine adoption rate for Kroger shoppers<br><small>Source: 84.51° (2026) · <a href="https://lighthousedata.io/data/kroger-social-discovery-routine-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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