B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- content enjoyability rate for Kraft 'Kraft It' TikTok campaign (2026)

Name: Content Enjoyability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · TikTok For Business

60% of the audience found the content of Kraft's 'Kraft It' campaign more enjoyable (versus a norm benchmark of 34%).

Compared against a norm benchmark of 34%

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Attribution: TikTok For Business View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

Kraft 'Kraft It' TikTok campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TikTok For Business Primary Tier B

https://www.arabadonline.com/en/details/news-in-brief/Kraft-works-with-TikTok-to-elevate-the-brand-t… ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Kraft works with TikTok to elevate the brand to new heights

Original Research

TikTok For Business · Original study ↗

Methodology

Campaign audience survey; compared against a 34% norm benchmark

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Kraft 'Kraft It' TikTok campaign: 60% content enjoyability rate. Source: TikTok For Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kraft-it-content-enjoyability-60

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<blockquote cite="https://lighthousedata.io/data/kraft-it-content-enjoyability-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content enjoyability rate for Kraft 'Kraft It' TikTok campaign<br><small>Source: TikTok For Business (2026) · <a href="https://lighthousedata.io/data/kraft-it-content-enjoyability-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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