B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share with formal data strategy for real estate firms (2021)
By 2021, 57% of surveyed real estate firms reported that their business setup included a formal data strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier B
https://www.adfenix.com/feeds/the-digital-transformation-of-real-estate-is-just-beginning ↗
Source Article
The Digital Transformation of Real Estate is Just Beginning | Adfenix
Real estate is notorious for being slow to change, but it was only one of many industries that was quick to usher in the many benefits that digital transformation brought when faced with the global pandemic. Although elements of digital transformation had already been introduced over the last decade…
Original Research
KPMG
· Original study ↗
Methodology
KPMG survey
Methodology documented
Segmentation
IndustryReal Estate
RoleAll marketers
Cite this stat
Plain Text
real estate firms: 57% share with formal data strategy. Source: KPMG (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kpmg-real-estate-data-strategy-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kpmg-real-estate-data-strategy-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share with formal data strategy for real estate firms<br><small>Source: KPMG (2021) · <a href="https://lighthousedata.io/data/kpmg-real-estate-data-strategy-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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