B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- consumer concern rate for consumers (2024-01)
A study by KPMG in January 2024 found that 63% of consumers were concerned about the potential of Generative AI to misuse their personal data or make it vulnerable to attack.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier B
https://kumaran.com/artificial-intelligence-ai-in-insurance/ ↗
Source Article
Artificial Intelligence (AI) In Insurance
Artificial Intelligence (AI) In Insurance
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Original Research
KPMG
· Original study ↗
Methodology
KPMG study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% consumer concern rate. Source: KPMG (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kpmg-gen-ai-data-privacy-concern-2024
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<blockquote cite="https://lighthousedata.io/data/kpmg-gen-ai-data-privacy-concern-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumer concern rate for consumers<br><small>Source: KPMG (2024-01) · <a href="https://lighthousedata.io/data/kpmg-gen-ai-data-privacy-concern-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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