B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
31%
31% -- share of consumers finding company data knowledge creepy for consumers (2025)
31% of consumers find the idea that a company knows more about them than they do themselves 'creepy'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier C
https://martechasia.net/perspectives/customer-success-team-4-mistakes-and-how-to-fix-them/ ↗
Source Article
Customer success team's 4 mistakes (and how to fix them) | MartechAsia
Customer success is harder to attain or identify when teams make the four following common mistakes.
Customer success is often undervalued, and businesses sometimes struggle to see the amount of work that needs to be invested in perfecting this relationship. It is an ongoing process that requires ha…
Original Research
KPMG
· Original study ↗
Methodology
KPMG research cited by MartechAsia; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 31% share of consumers finding company data knowledge creepy. Source: KPMG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kpmg-consumers-data-creepy
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<blockquote cite="https://lighthousedata.io/data/kpmg-consumers-data-creepy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of consumers finding company data knowledge creepy for consumers<br><small>Source: KPMG (2025) · <a href="https://lighthousedata.io/data/kpmg-consumers-data-creepy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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