B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.7%
18.7% -- campaign awareness lift for South Korean public awareness of the Korean War KIA Remains Recovery Project (6.25 전사자 유해발굴사업) PR campaign by Republic of Korea Ministry of National Defense (2016)
Awareness of the Korean War KIA Remains Recovery Project increased by 18.7% compared to 2014 following the PR campaign.
- Self-reported PR award entry outcome; does not detail survey methodology or baseline awareness levels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.7%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Republic of Korea Ministry of National Defense
Primary
Tier B
http://asia.stevieawards.com/node/486 ↗
Source Article
2016 Asia-Pacific Stevie Awards Gold Winner - Republic of Korea Ministry of National Defense, 국방부 유해발굴감식단
Original Research
Republic of Korea Ministry of National Defense
· Original study ↗
Methodology
Self-reported campaign outcome: awareness improved 18.7% compared to 2014 baseline (14년 대비); PR campaign executed circa 2015, recognized at 2016 Asia-Pacific Stevie Awards
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Korean public awareness of the Korean War KIA Remains Recovery Project (6.25 전사자 유해발굴사업) PR campaign by Republic of Korea Ministry of National Defense: 18.7% campaign awareness lift. Source: Republic of Korea Ministry of National Defense (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/korea-remains-recovery-awareness-lift-18-7
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<blockquote cite="https://lighthousedata.io/data/korea-remains-recovery-awareness-lift-18-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.7%</strong> -- campaign awareness lift for South Korean public awareness of the Korean War KIA Remains Recovery Project (6.25 전사자 유해발굴사업) PR campaign by Republic of Korea Ministry of National Defense<br><small>Source: Republic of Korea Ministry of National Defense (2016) · <a href="https://lighthousedata.io/data/korea-remains-recovery-awareness-lift-18-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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