B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$0.40
$0.40 -- cost per install for Kooapps (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.40
Unit
Currency Usd
Data Vintage
2023
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
90
Methodology
45
Freshness
81
Source
Snapchat for Business
Primary
Tier A
https://forbusiness.snapchat.com/advertising/industry/app?utm_campaign=universal_navigation&utm_cont… ↗
Source Article
Kooapps Success Story | Snapchat For Business
Kooapps
With game studios in the Philippines, Taiwan, and Seattle and over 500 million downloads, Kooapps connects the world through exceptional daily gaming experiences. Recognizing the platform’s propensity to connect compared to traditional advertising channels, they decided to reach a younger au…
Original Research
Snapchat for Business
· Original study ↗
Methodology
Campaign performance metrics from Kooapps success story.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | $1 | |
| 2023 (current) | $0.40 | -65.5% |
Segmentation
Channelgovernment
Cite this stat
Plain Text
Kooapps: $0.40 cost per install. Source: Snapchat for Business (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kooapps-snapchat-app-install-campaign
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<blockquote cite="https://lighthousedata.io/data/kooapps-snapchat-app-install-campaign" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.40</strong> -- cost per install for Kooapps<br><small>Source: Snapchat for Business (2023) · <a href="https://lighthousedata.io/data/kooapps-snapchat-app-install-campaign" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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