B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share planning ai adoption in win loss for Win-loss programs (2025)
41 percent of organizations plan to start using AI in their win-loss programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klue
Primary
Tier B
https://www.itsjustrevenue.com/insights/structured-win-loss-analysis-program ↗
Source Article
Structured Win-Loss Analysis Program: Stop Collecting Comfortable Lies and Start Hearing the Truth
Structured Win-Loss Analysis Program: Stop Collecting Comfortable Lies and Start Hearing the Truth
Why Most Win-Loss Programs Produce Comfortable Lies
Every revenue leader eventually decides they need a win-loss analysis program. The logic is obvious: if you understand why you win and lose, you can …
Original Research
Klue
· Original study ↗
Methodology
Klue 2025 Win-Loss Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Win-loss programs: 41% share planning ai adoption in win loss. Source: Klue (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klue-2025-ai-win-loss-planning
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klue-2025-ai-win-loss-planning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share planning ai adoption in win loss for Win-loss programs<br><small>Source: Klue (2025) · <a href="https://lighthousedata.io/data/klue-2025-ai-win-loss-planning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.