B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- new category buyer share for KLIMON converting customers (online frozen dessert category) (2025)
Approximately 92% of converting customers in the KLIMON sampling campaign had never previously purchased frozen desserts through their online grocery orders.
- Value is stated as an approximation ('Approximately 92%')
- Based on a programmatic sampling campaign with Stater Bros. Markets online grocery shoppers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Swish Commerce
Primary
Tier B
https://www.swishbx.com/klimonstudy ↗
Source Article
Swish Commerce | How KLIMON Turned Product Trial Into Measurable Retail Velocity
How KLIMON Turned Product Trial Into Measurable Retail Velocity
New-to-Brand Conversion
Average Repeat Purchase Rate
Average Customer Lifetime Value
New Online Category Buyers
The opportunity
For an emerging brand like KLIMON, winning in the highly competitive frozen dessert category required more t…
Original Research
Swish Commerce
· Original study ↗
Methodology
Vendor case study, Stater Bros. Markets online grocery data
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionNorth America
Channelmulti-channel
Cite this stat
Plain Text
KLIMON converting customers (online frozen dessert category): 92% new category buyer share. Source: Swish Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klimon-new-online-category-buyers-92
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klimon-new-online-category-buyers-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- new category buyer share for KLIMON converting customers (online frozen dessert category)<br><small>Source: Swish Commerce (2025) · <a href="https://lighthousedata.io/data/klimon-new-online-category-buyers-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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