B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5%
5% -- dormant customer recovery rate for Dormant eCommerce customers (Klaviyo win-back campaigns) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Klaviyo
Primary
Tier C
https://webmedic.com/re-activation-campaign ↗
Source Article
Customer Re-Activation Campaigns | WebMedic
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Original Research
Klaviyo
· Original study ↗
Methodology
Source reports a range (5-12%); midpoint 8.5% extracted. Attributed in text to 'Klaviyo's eCommerce data' — average win-back campaign recovery of dormant customers. No date or methodology stated for underlying Klaviyo data; publication year estimated as no date given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dormant eCommerce customers (Klaviyo win-back campaigns): 5% dormant customer recovery rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-winback-dormant-recovery-rate
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<blockquote cite="https://lighthousedata.io/data/klaviyo-winback-dormant-recovery-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- dormant customer recovery rate for Dormant eCommerce customers (Klaviyo win-back campaigns)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-winback-dormant-recovery-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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