B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- email share of launch revenue for ecommerce stores running full launch email sequences (2025)
Stores running all four launch email sequences generate 30-45% of their launch revenue from email alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://webmedic.com/ecommerce-product-launch ↗
Source Article
Ecommerce Product Launch Checklist | WebMedic
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An ecommerce product launch is a structured go-to-market sequence th…
Original Research
Klaviyo
· Original study ↗
Methodology
Cited as Klaviyo's 2025 benchmark report: stores running pre-launch, launch-day, post-launch, and abandoned cart sequences generate 30-45% of launch revenue from email. Range reported; midpoint 37.5% used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores running full launch email sequences: 30% email share of launch revenue. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-email-share-launch-revenue-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-email-share-launch-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email share of launch revenue for ecommerce stores running full launch email sequences<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-email-share-launch-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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