B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40
40 -- email roas for Email marketing (2026)
Email marketing can deliver 40x ROAS when used effectively according to Klaviyo data.
- When used effectively
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://amt.ai/blog/content-distribution ↗
Source Article
Content Distribution: How DTC Brands Get Creator Content in Front of the Right Audiences
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo data cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 40 email roas. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-email-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-email-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- email roas for Email marketing<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-email-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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