B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- email revenue growth rate for E-commerce brands migrating from HubSpot to Klaviyo (2026)
E-commerce brands migrating from HubSpot to Klaviyo experience an average increase of 45% to 65% in email revenue within 90 days.
- Agency first-party client data based on 60+ migrations
- Reported as a range of 45-65% within 90 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/klaviyo-vs-hubspot-ecommerce/ ↗
Source Article
Klaviyo vs HubSpot for E-Commerce: Which Platform Drives More Revenue?
Klaviyo vs HubSpot for E-Commerce: Which Platform Drives More Revenue?
We get this question at least twice a week: “Should we use Klaviyo or HubSpot for our e-commerce store?”
Here’s the short answer: if you run an e-commerce store on Shopify, BigCommerce, or WooCommerce and email is a primary reven…
Original Research
ExceloHunt
· Original study ↗
Methodology
Agency first-party client data across 60+ HubSpot-to-Klaviyo migrations; midpoint of 45-65% range reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce brands migrating from HubSpot to Klaviyo: 45% email revenue growth rate. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-email-revenue-increase-after-migration
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<blockquote cite="https://lighthousedata.io/data/klaviyo-email-revenue-increase-after-migration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- email revenue growth rate for E-commerce brands migrating from HubSpot to Klaviyo<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/klaviyo-email-revenue-increase-after-migration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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