B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10.87%
10.87% -- browse abandonment email click through rate for browse abandonment campaigns (Klaviyo study) (2024)
Klaviyo's study of 1,000 browse abandonment campaigns sent to over one million people found an average click-through rate of 10.87%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10.87%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://emailmastery.org/teardown/yeti-email-marketing-teardown/ ↗
Source Article
The YETI Email Marketing Teardown - Email Mastery
YETI is an eCommerce store that sells all different types of outdoor gear — from trailhead dog beds and custom dog bowls to drinkware and coolers.
But this all started when YETI Coolers launched in 2006 with just one self-proclaimed mission: to “build the cooler you’d use every day if it existed.” Y…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo study of 1,000 browse abandonment campaigns sent to over one million people
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
browse abandonment campaigns (Klaviyo study): 10.87% browse abandonment email click through rate. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-browse-abandonment-ctr
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<blockquote cite="https://lighthousedata.io/data/klaviyo-browse-abandonment-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.87%</strong> -- browse abandonment email click through rate for browse abandonment campaigns (Klaviyo study)<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/klaviyo-browse-abandonment-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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