B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

5.3%

5.3% -- automated flows share of email sends for Automated email flows (Klaviyo, Italy context) (2026)

Name: Automated Flows Share Of Email Sends Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · Klaviyo

Automated email flows represent only 5.3% of total email sends according to Klaviyo (2026) data cited in the guide.

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

5.3%

Unit

Percentage

Data Vintage

2026

Entity

Automated email flows (Klaviyo, Italy context)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier C

https://www.lucaattolini.com/email-marketing-italia/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Email Marketing Italia: come farlo - Luca Attolini

L’email marketing Italia è l’uso strategico della posta elettronica per vendere al pubblico italiano, un canale che nel 2026 registra un open rate medio del 44,38% (GetResponse, 2026), tra i più alti al mondo. In Italia l’email resta il territorio con il ritorno più alto e la concorrenza più distrat…

Original Research

Klaviyo · Original study ↗

Methodology

Automated flows account for only 5.3% of email sends; cited from Klaviyo 2026 data, framed in the article's Italy context.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Automated email flows (Klaviyo, Italy context): 5.3% automated flows share of email sends. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-automated-flows-email-sends-share

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<blockquote cite="https://lighthousedata.io/data/klaviyo-automated-flows-email-sends-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- automated flows share of email sends for Automated email flows (Klaviyo, Italy context)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-automated-flows-email-sends-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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