B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- share of attributed revenue for email-attributed ecommerce revenue generated by the top 5.3% of sends (Klaviyo 2026 benchmarks) (2026)
Automated email flows account for approximately 41% of all email-generated revenue according to Klaviyo's 2026 benchmarks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
183,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/email-marketing-per-ecommerce/ ↗
Source Article
Email Marketing per Ecommerce - Luca Attolini
L’email marketing per ecommerce è il sistema di comunicazione diretta che trasforma un contatto in un cliente ricorrente attraverso flow automatici, segmentazione comportamentale e campagne mirate. È l’unico canale in cui il traffico ti appartiene: nessuna piattaforma può togliertelo, aumentarne il …
Original Research
Klaviyo
· Original study ↗
Methodology
Companion figure to the 5.3% of sends statistic: 5.3% of sends produce 41% of revenue, per Klaviyo 2026 benchmarks built on 183,000+ accounts; 'fatturato' = attributed email revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email-attributed ecommerce revenue generated by the top 5.3% of sends (Klaviyo 2026 benchmarks): 41% share of attributed revenue. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-revenue-share-of-top-sends
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-revenue-share-of-top-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of attributed revenue for email-attributed ecommerce revenue generated by the top 5.3% of sends (Klaviyo 2026 benchmarks)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-revenue-share-of-top-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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