B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

5.3%

5.3% -- email sends share from automated flows for Ecommerce accounts on Klaviyo (2026)

Name: Email Sends Share From Automated Flows Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · n=183,000 · Klaviyo

Automated email flows represent 5.3% of total email sends across Klaviyo ecommerce accounts.

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

5.3%

Unit

Percentage

Data Vintage

2026

Entity

Ecommerce accounts on Klaviyo

Sample Size

183,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier B

https://www.lucaattolini.com/email-marketing-per-ecommerce/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Email Marketing per Ecommerce - Luca Attolini

L’email marketing per ecommerce è il sistema di comunicazione diretta che trasforma un contatto in un cliente ricorrente attraverso flow automatici, segmentazione comportamentale e campagne mirate. È l’unico canale in cui il traffico ti appartiene: nessuna piattaforma può togliertelo, aumentarne il …

Original Research

Klaviyo · Original study ↗

Methodology

Klaviyo 2026 benchmarks built on over 183,000 ecommerce accounts

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Ecommerce accounts on Klaviyo: 5.3% email sends share from automated flows. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-flows-5-3-percent-of-sends

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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-flows-5-3-percent-of-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- email sends share from automated flows for Ecommerce accounts on Klaviyo<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-flows-5-3-percent-of-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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