B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

59%

59% -- email revenue share from campaigns for Email marketing campaigns (Klaviyo aggregated data) (2026)

Name: Email Revenue Share From Campaigns Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · Klaviyo

Email marketing campaigns generate approximately 59% of total email revenue.

Represents aggregated benchmark data from Klaviyo 2026

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

59%

Unit

Percentage

Data Vintage

2026

Entity

Email marketing campaigns (Klaviyo aggregated data)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier B

https://www.lucaattolini.com/email-marketing-report/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Email Marketing Report: i 7 numeri fondamentali - Luca Attolini

Un email marketing report è il documento che trasforma i dati grezzi del tuo canale email in decisioni di fatturato. Non è un elenco di percentuali da archiviare, ma la mappa che ti dice dove stai vincendo, dove stai perdendo denaro e quale prossima mossa spostare risorse. Un email marketing report …

Original Research

Klaviyo · Original study ↗

Methodology

Campaigns generate ~59% of email revenue from total sends; flows generate ~41% from 5.3% of sends

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email marketing campaigns (Klaviyo aggregated data): 59% email revenue share from campaigns. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-campaigns-59-percent-revenue-share

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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-campaigns-59-percent-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- email revenue share from campaigns for Email marketing campaigns (Klaviyo aggregated data)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-campaigns-59-percent-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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