B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- campaign share of email revenue for Broadcast email campaigns (ecommerce, Klaviyo benchmark) (2026)
Broadcast email campaigns account for approximately 59% of total email revenue for ecommerce according to 2026 Klaviyo benchmark data.
- Approximate value ('circa 59%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/email-marketing-best-practice/ ↗
Source Article
7 Email Marketing Best Practice - Luca Attolini
Le email marketing best practice sono alcune regole tecniche e strategiche che decidono se una lista genera fatturato o brucia budget: autenticazione del dominio, list hygiene, segmentazione, automazioni e misurazione dei dati. Ignorarle significa spedire nel vuoto.
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Original Research
Klaviyo
· Original study ↗
Methodology
Table row 'Quota sul fatturato email' (share of email revenue) attributed to broadcast campaigns vs flows (~41%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Broadcast email campaigns (ecommerce, Klaviyo benchmark): 59% campaign share of email revenue. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-campaign-share-of-email-revenue
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-campaign-share-of-email-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- campaign share of email revenue for Broadcast email campaigns (ecommerce, Klaviyo benchmark)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-campaign-share-of-email-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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