B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- share reaching for social media in spare moment for New Zealand consumers (2026-03)
45% of New Zealand consumers state their thumb instinctively reaches for social media during a spare moment on their phone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026-03
Entity
Sample Size
830
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier A
https://www.2degrees.nz/media-release/kiwis-are-communicating-more-but-feeling-less-connected ↗
Source Article
Kiwis are Communicating More but Feeling Less Connected - The Humble Phone Call Could Be the Answer
Kiwis are Communicating More but Feeling Less Connected - The Humble Phone Call Could Be the Answer
2degrees calls on Kiwis to stop scrolling and start calling with “Ring Ring”
A nationwide study has unveiled a modern paradox: while New Zealanders are spending more time on their phones than ever bef…
Original Research
2degrees
· Original study ↗
Methodology
Nationally representative online survey of 830 New Zealanders aged 18+, conducted by Ideally
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand consumers: 45% share reaching for social media in spare moment. Source: 2degrees (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiwis-spare-moment-social-media-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kiwis-spare-moment-social-media-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share reaching for social media in spare moment for New Zealand consumers<br><small>Source: 2degrees (2026-03) · <a href="https://lighthousedata.io/data/kiwis-spare-moment-social-media-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.