B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- gambling helpline call increase for Kiwi Lives campaign (New Zealand) (2009)

Name: Gambling Helpline Call Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2009 · National Social Marketing Centre

Calls to the Gambling Helpline in New Zealand increased by approximately 30% during the Kiwi Lives campaign.

Calls increased approximately 30 per cent

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Attribution: National Social Marketing Centre View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2009

Entity

Kiwi Lives campaign (New Zealand)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

National Social Marketing Centre Primary Tier B

http://www.thensmc.com/content/health-equity-social-determinants/Casestudies ↗

Confidence: 53/100 Vintage: 2009 Channel: Common Crawl

Source Article

National Social Marketing Centre

Original Research

National Social Marketing Centre · Original study ↗

Methodology

2009 evaluation findings

Methodology documented

Segmentation

Industrymarketing RegionNZ

Cite this stat

Plain Text

Kiwi Lives campaign (New Zealand): 30% gambling helpline call increase. Source: National Social Marketing Centre (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiwi-lives-helpline-calls-increase

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<blockquote cite="https://lighthousedata.io/data/kiwi-lives-helpline-calls-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- gambling helpline call increase for Kiwi Lives campaign (New Zealand)<br><small>Source: National Social Marketing Centre (2009) · <a href="https://lighthousedata.io/data/kiwi-lives-helpline-calls-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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