B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70,000,000
70,000,000 -- campaign unique reach for Kissht ODI and T20 cricket advertising campaign (2025-12)
The Kissht ODI and T20 cricket advertising campaign achieved an estimated unique reach of 70 million people.
- Reach is estimated
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70,000,000
Unit
Count
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
The Media Ant
Primary
Tier A
https://press.themediaant.com/kissht-and-the-media-ant-drive-pan-india-brand-awareness-through-odi-a… ↗
Source Article
Kissht and The Media Ant Drive Pan India Brand Awareness Through ODI and T20 Cricket Advertising During Australia vs India Series
Kissht and The Media Ant Drive Pan India Brand Awareness Through ODI and T20 Cricket Advertising During Australia vs India Series
FOR IMMEDIATE RELEASE
The campaign leveraged live match integrations and digital video placements across both ODI and T20 formats to build trust and scale visibility ahea…
Original Research
The Media Ant
· Original study ↗
Methodology
Company press release; estimated unique reach reported by The Media Ant
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kissht ODI and T20 cricket advertising campaign: 70,000,000 campaign unique reach. Source: The Media Ant (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kissht-campaign-unique-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kissht-campaign-unique-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70,000,000</strong> -- campaign unique reach for Kissht ODI and T20 cricket advertising campaign<br><small>Source: The Media Ant (2025-12) · <a href="https://lighthousedata.io/data/kissht-campaign-unique-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.