B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- website traffic growth rate for Kiehl's (2020)
Kiehl's saw a 20% increase in website traffic after incorporating non-branded keywords in its search campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ABN Asia Ltd.
Primary
Tier B
https://abnasia.org/how-4-well-known-brands-drove-results-by-advancing-their-search-strategies-abn-a… ↗
Source Article
How 4 well-known brands drove results by advancing their search strategies
Original Research
ABN Asia Ltd.
· Original study ↗
Methodology
Year-over-year search interests for 'skin care' and 'skincare for' had grown by 20% and 50% respectively.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kiehl's: 20% website traffic growth rate. Source: ABN Asia Ltd. (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiehls_search_strategy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kiehls_search_strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- website traffic growth rate for Kiehl's<br><small>Source: ABN Asia Ltd. (2020) · <a href="https://lighthousedata.io/data/kiehls_search_strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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