2.51x -- average frequency per person for Kibon 'Goodbye, Serious!' Instagram campaign, Brazil (2016)

Name: Average Frequency Per Person Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016 · Mobile Marketing Association (MMA Global) - F.biz/Unilever case study

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Attribution: Mobile Marketing Association (MMA Global) - F.biz/Unilever case study View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

2.51x

Unit

Ratio

Data Vintage

2016

Entity

Kibon 'Goodbye, Serious!' Instagram campaign, Brazil

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA Global) - F.biz/Unilever case study Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/42550 ↗

Confidence: 74/100 Vintage: 2016 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA Global) - F.biz/Unilever case study · Original study ↗

Methodology

Average ad frequency per person reached during the one-month campaign.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Kibon 'Goodbye, Serious!' Instagram campaign, Brazil: 2.51x average frequency per person. Source: Mobile Marketing Association (MMA Global) - F.biz/Unilever case study (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kibon-2016-average-frequency

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<blockquote cite="https://lighthousedata.io/data/kibon-2016-average-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.51x</strong> -- average frequency per person for Kibon 'Goodbye, Serious!' Instagram campaign, Brazil<br><small>Source: Mobile Marketing Association (MMA Global) - F.biz/Unilever case study (2016) · <a href="https://lighthousedata.io/data/kibon-2016-average-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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