B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- misallocated budget share for Kenyan Google Ads campaigns (2025)
65% of Google Ads budgets in audited Kenyan accounts were misallocated to poor performers.
- Based on agency audits of more than 100 Google Ads accounts across Kenya
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tabala Digital Solutions
Primary
Tier B
https://tabaladigital.co.ke/blog/10-google-ads-budget-leaks-kenyan-businesses-must-fix-now ↗
Source Article
10 Google Ads Budget Leaks Kenyan Businesses Must Fix Now
Stop wasting ad spend! Discover 10 Google Ads budget leaks Kenyan businesses must fix to boost ROI, get more leads, and grow smarter today.
Stop Flushing Money Down the Drain on Google Ads (Nairobi, Mombasa, Kisumu & Beyond)
Are you running G…
Original Research
Tabala Digital Solutions
· Original study ↗
Methodology
Agency audit of 100+ Google Ads accounts in Kenya
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kenyan Google Ads campaigns: 65% misallocated budget share. Source: Tabala Digital Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenyan-google-ads-misallocated-budgets
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kenyan-google-ads-misallocated-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- misallocated budget share for Kenyan Google Ads campaigns<br><small>Source: Tabala Digital Solutions (2025) · <a href="https://lighthousedata.io/data/kenyan-google-ads-misallocated-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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