B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- social media product discovery preference for Kenyan consumers (2021)
54% of Kenyan consumers preferred to learn about products through social media channels according to a survey by TNS Digital Life.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TNS Digital Life
Primary
Tier C
https://afritail.com/the-delta-variant-and-digital-marketing-campaign-success-in-africa/ ↗
Source Article
The Delta Variant and Digital Marketing Campaign Success in Africa
Original Research
TNS Digital Life
· Original study ↗
Methodology
Cited from TNS Digital Life survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kenyan consumers: 54% social media product discovery preference. Source: TNS Digital Life (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenya-social-media-product-discovery-preference
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<blockquote cite="https://lighthousedata.io/data/kenya-social-media-product-discovery-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social media product discovery preference for Kenyan consumers<br><small>Source: TNS Digital Life (2021) · <a href="https://lighthousedata.io/data/kenya-social-media-product-discovery-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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