B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

39%

39% -- primary news source share for Kenyans citing social media (2025-2026)

Name: Primary News Source Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025-2026 · Media Council of Kenya

39% of Kenyans cite social media as their primary news source.

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Attribution: Media Council of Kenya View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

39%

Unit

Percentage

Data Vintage

2025-2026

Entity

Kenyans citing social media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Media Council of Kenya Primary Tier B

https://amwik.org/2026/08/03/od-ed-polished-screens-empty-pockets-why-a-broke-press-threatens-kenyan… ↗

Confidence: 53/100 Vintage: 2025-2026 Channel: Common Crawl

Source Article

OP ED: Polished Screens, Empty Pockets: Why A Broke Press Threatens Kenyan Democracy

Original Research

Media Council of Kenya · Original study ↗

Methodology

Media Council of Kenya State of the Media Report 2025/2026, cited by AMWIK op-ed

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Kenyans citing social media: 39% primary news source share. Source: Media Council of Kenya (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenya-social-media-primary-news-39-percent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/kenya-social-media-primary-news-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- primary news source share for Kenyans citing social media<br><small>Source: Media Council of Kenya (2025-2026) · <a href="https://lighthousedata.io/data/kenya-social-media-primary-news-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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