B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- relevancy score increase for Paid audience segments exposed to Facebook adverts (Kenshoo study) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kenshoo
Primary
Tier C
https://digitalnext.co.uk/ppc/adwords-management/ ↗
Source Article
Google AdWords | PPC Management | Adwords Management
Original Research
Kenshoo
· Original study ↗
Methodology
Kenshoo study cited by Digital Next; users exposed to paid Facebook adverts alongside Google Ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid audience segments exposed to Facebook adverts (Kenshoo study): 30% relevancy score increase. Source: Kenshoo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenshoo-facebook-ads-relevancy-score-increase
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<blockquote cite="https://lighthousedata.io/data/kenshoo-facebook-ads-relevancy-score-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- relevancy score increase for Paid audience segments exposed to Facebook adverts (Kenshoo study)<br><small>Source: Kenshoo (2026) · <a href="https://lighthousedata.io/data/kenshoo-facebook-ads-relevancy-score-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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