B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- sales decline rate for Kraft Dinner (2016-2019)
Sales of Kraft Dinner in Canada declined by 15% from 2016 to 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2016-2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kraft Heinz
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=119410&w=You+Do+You+&+Pumpkin+Spice+KD ↗
Source Article
2021 Winner
Original Research
Kraft Heinz
· Original study ↗
Methodology
Award case study citing brand sales data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kraft Dinner: 15% sales decline rate. Source: Kraft Heinz (2016-2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kd-sales-decline-2016-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kd-sales-decline-2016-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- sales decline rate for Kraft Dinner<br><small>Source: Kraft Heinz (2016-2019) · <a href="https://lighthousedata.io/data/kd-sales-decline-2016-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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